Monday, 3 October 2016

Getting a Tattoo Can Even Land You a Job

Having a visible tattoo can be an advantage for job seekers in some kinds of employment such as bartending as managers believe that body ink may attract younger customers and convey a positive image for the organization. In the study in UK found that managers were more likely to select applicants with a tattoo on their face for a hypothetical job as bartender in a nightclub. The research suggested that some managers think tattoos on staff can “positively convey an organization’s image”. Scientists showed that 192 people with managerial experience two versions of people’s faces, one with a tattoo added to the neck using image software, one without. The mangers were asked to imagine they were recruiting a bartender and to rate the faces on a scale of one to seven.
They gave the same face a higher score, 5.07 on average, when it was tattooed than when it was not, 4.38. The approval rating was higher for women with a tattoo: 5.14, compared to 4.51 for women without a tattoo. When considering the person for a role as a waiter in an up market restaurant where the customers would be older, managers rated the tattooed version of the face lower: 3.38 on average, compared with 4.67 without a tattoo. Researcher said that the mangers believed that having a bartender with a tattoo would attract younger customers who thought body art was trendy. Visibly tattooed job applicants can present as attractive candidates in the labour market because they can help to positively convey and organization’s image or brand, particularly in firms that seek to target a younger, edgier demographic of customer.

Tattoos especially in pop culture industries such as fashion retail are an effective marketing and branding tool. Body art can be seen as an asset in the labour market, as long as an applicant’s tattoos are compatible with the organization’s wider brand personality. This argument is compatible with anecdotal evidence that there has been, in recent decades, what might be called a ‘tattoo renaissance’ in which body art has figured more positively in mainstream society and popular culture.

Style of Walking Can Tell if You Are Aggressive

The way people walk can give clues to how aggressive they are, according to a new study which found that the exaggerated movement of both the upper and lower body indicates aggression. Researchers assessed the personalities of 29 participants before using motion capture technology to record them walking on a treadmill at their natural speed. When walking, the body naturally rotates a little. As an individual steps forward with their left foot, the left side of the pelvis will move forward with the leg, the left shoulder will move back and the right shoulder forward to maintain balance. An aggressive walk is one where this rotation is exaggerated. The researchers asked participants to complete a questionnaire, which measured their levels of aggression. They also used a standard personality test called the ‘big five’ to assess personality traits. Together they can help map the way people think, feel and behave. Using motion capture technology, which records the action of humans and uses the information to bring to life digital character models in 3D computer animation, the researchers analyzed thorax and pelvis movements, as well as speed of gait. This research provides empirical evidence to confirm that personality is indeed manifest in the way we walk.