The future of TV might have
everyone taking hallucinogenic drugs, according to the head of Netflix. The
treats to the streaming TV Company might not be Amazon or other streaming
services, but instead “pharmacological” ways of entertaining people. And just
as films and TV shows are a supposedly improved version of other
entertainments, those same things might eventually become defunct. In the same
way that the cinema and TV screen made “the opera and the novel” much smaller,
something else might be on the way to do the same thing. Those challenges could
some from anywhere. They might not be another form of screen: Is it VR, is it
gaming, is it pharmacological? It might be possible that in the coming years
someone will develop a drug that will make people get the same experiences that
at the moment come from streaming services like Netflix. Apparently making
reference to “The Matrix”, we might be able to take one pill to escape into a
hallucination and then another to come back. In 20 to 50 years, taking a personalized
blue pill you just hallucinate in an entertaining way and then a white pill
brings you back to normality is perfectly viable. And if the source of human
entertainment in 30 or 40 years is pharmacological we’ll be in real trouble. Researchers
reference to “The Matrix” – and to being in “trouble” – recall arguments that
have recently been made by tech billionaires including Elon Musk and Sam
Altman. Both have suggested that it might be possible that we are part of a
simulated universe. Researcher didn’t indicate whether or not Netflix would
look to make such drugs by itself, or how it would fend off any companies that
did. But it does sound a little like something out “Black Mirror”, which
Netflix is showing the new season of at the moment.
Tuesday, 8 November 2016
Small Lies Tune Your Brain To Be Dishonest
People who tell small, self serving
lies are likely to progress to bigger falsehoods, and over time, the brain
appears to adapt to the dishonesty, according to a new study. The finding
provides evidence for the “slippery slope” sometimes described by wayward
politicians, corrupt financiers, unfaithful spouses and others in explaining
their misconduct. They usually tell a story where they started small and got
larger and larger, and then they suddenly found themselves committing quite
severe acts. Everyone lies once in a while; if only to make a friend feel
better (“That dress looks great on you!”) or explain why an email went unanswered
(“I never got it!”). Some people, of course, lie more than others. But
dishonesty has been difficult to study. Using brain scanners in a lab,
researchers have sometimes instructed subjects to lie in order to see what
their brains were doing. Researchers devised a situation that offered
participants the chance to lie of their own free will, and gave them an
incentive to do so. The researchers concentrated on the amygdale, an area
associated with emotional response. Participants on the study were asked to
advise a partner in another room about how many pennies were in a jar. When the
subjects believed that lying about the amount of money was their benefit, they
were more inclined to dishonesty and their lies escalated over time. As lying
increased, the response in the amygdale decreased. And the size of the decline
from one trial to another predicted how much bigger a subject’s next lie would
be. these findings suggested that the negative emotional signals initially
associated with lying decrease as the brain becomes desesitised.
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