The future of TV might have
everyone taking hallucinogenic drugs, according to the head of Netflix. The
treats to the streaming TV Company might not be Amazon or other streaming
services, but instead “pharmacological” ways of entertaining people. And just
as films and TV shows are a supposedly improved version of other
entertainments, those same things might eventually become defunct. In the same
way that the cinema and TV screen made “the opera and the novel” much smaller,
something else might be on the way to do the same thing. Those challenges could
some from anywhere. They might not be another form of screen: Is it VR, is it
gaming, is it pharmacological? It might be possible that in the coming years
someone will develop a drug that will make people get the same experiences that
at the moment come from streaming services like Netflix. Apparently making
reference to “The Matrix”, we might be able to take one pill to escape into a
hallucination and then another to come back. In 20 to 50 years, taking a personalized
blue pill you just hallucinate in an entertaining way and then a white pill
brings you back to normality is perfectly viable. And if the source of human
entertainment in 30 or 40 years is pharmacological we’ll be in real trouble. Researchers
reference to “The Matrix” – and to being in “trouble” – recall arguments that
have recently been made by tech billionaires including Elon Musk and Sam
Altman. Both have suggested that it might be possible that we are part of a
simulated universe. Researcher didn’t indicate whether or not Netflix would
look to make such drugs by itself, or how it would fend off any companies that
did. But it does sound a little like something out “Black Mirror”, which
Netflix is showing the new season of at the moment.

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