Tuesday, 8 November 2016

Future Of TV? Pills To Make Us Hallucinate Shows And Films

The future of TV might have everyone taking hallucinogenic drugs, according to the head of Netflix. The treats to the streaming TV Company might not be Amazon or other streaming services, but instead “pharmacological” ways of entertaining people. And just as films and TV shows are a supposedly improved version of other entertainments, those same things might eventually become defunct. In the same way that the cinema and TV screen made “the opera and the novel” much smaller, something else might be on the way to do the same thing. Those challenges could some from anywhere. They might not be another form of screen: Is it VR, is it gaming, is it pharmacological? It might be possible that in the coming years someone will develop a drug that will make people get the same experiences that at the moment come from streaming services like Netflix. Apparently making reference to “The Matrix”, we might be able to take one pill to escape into a hallucination and then another to come back. In 20 to 50 years, taking a personalized blue pill you just hallucinate in an entertaining way and then a white pill brings you back to normality is perfectly viable. And if the source of human entertainment in 30 or 40 years is pharmacological we’ll be in real trouble. Researchers reference to “The Matrix” – and to being in “trouble” – recall arguments that have recently been made by tech billionaires including Elon Musk and Sam Altman. Both have suggested that it might be possible that we are part of a simulated universe. Researcher didn’t indicate whether or not Netflix would look to make such drugs by itself, or how it would fend off any companies that did. But it does sound a little like something out “Black Mirror”, which Netflix is showing the new season of at the moment.

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