Larger wine glasses likely to make you drink more

                Serving wine in larger glasses may encourage people to drink more, even when the amount of the drink remains the same. Increasing the size of wine glasses led to an almost 10% increase in sales. At an establishment, wine (in 125ml or 175ml servings) could be purchased by the glass, which was usually a standard 300ml size. Over the course of a 16-week period, the size of the wine glasses were changed at fortnightly intervals, alternating between the standard (300ml) size, and larger (370ml) and smaller (250ml) glasses. It was found that the volume of wine purchased daily was 9.4% higher when sold in larger glasses compared to standard-size glasses.