Children who spend just 15 minutes
or more a day watching television may become less creative as compared to those
who read books or solve jigsaw puzzles. However the research, conducted with 60
children of three years of age at Staffordshire University, found that watching
TV for short periods does not impact on the number of creative ideas that young
children come up with. They compared children who watched slow and fast-paced
episodes of Postman Pat with children who were left with books and jigsaws. They
then tested the children for the numbers of creative ideas and the originality
of those ideas. While there was little impact of TV on the number of creative
ideas generated, it was clear the children came up with less original ideas
immediately after watching television.

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