Deodorant Use Makes Men More Masculine

Steteotypically “un-masculine” men can significantly boost their “manliness” in the eyes of women by using deodorant, a study has suggested. The research showed that men who have “highly masculine” traits do not experience a similar spike. Psychologists at the University of Sterling asked 130 females and male participants to consider photographs of the opposite sex and rate their masculinity and femininity. A further 239 men and women rated odour samples of 40 members of the opposite sex. The experts found that females were more sensitive and attentive to odours than males, as all women wearing deodorant were rated as more feminine-smelling by men when compared with those who weren’t. in contrast, “unmanly” men saw a spike in their perceived masculinity after applying deodorant while the “manly” men saw little change.