Remember the Ice Bucket Challenge?
Or the Harlem Shake? Planking? Lip Dubs? Another video meme has emerged to
distract the internet. If you haven’t seen the Mannequin Challenge in your
social media feeds, you probably will soon. In this latest viral video genre,
groups of people are gathering and freezing themselves in place, often in
elaborate poses and scenarios, as one camera-toting person walks through the
scene to zoom in on the details. As is often the case, teenagers are leading
the way. Many of the video are set to the song “Black Beatles” by Rae Sremmurd,
making it the unofficial anthem of the meme. The videos began to appear late
last month online and by last weekend everyone from high school cheerleaders to
the members of the erstwhile band Destiny’s Child had taken part. Beyonce
Knowles’s video with former band mates Kelly Rowland and Michelle Williams
features Beyonce in the act of catching
a ball from Michelle, while the ‘Dilemma’ singer brandishes a long blue balloon
as a baseball bat as the trio stands in what appears to be Kelly’s son’s
playroom.

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