Mind The Chocolate Gap: Fans Grumble As Toblerone Shrinks

British fans of Toblerone chocolate bars have bared their sweet teeth over a cost-cutting move to space out the distinctive jagged peaks on versions of the Swisss treat sold in the UK. The scaled down version was prompted by higher commodity prices and had nothing to do with the British pound’s plunge in value since Britons voted in June to exit the EU, manufacturer Mondelez International said. All the same, a Tobler moan broke out on social media in Britain as it was the third case in a month in which UK brands have taken steps to offset higher costs for their products in the wake of the Brexit vote. “You have a somewhat premium chocolate bar which is very well known for its distinctive shape, and to save money yo9u change the shape? Shame on you, Mondelez,” Toblerone customers Michal Tat posted. “It’s not as if people eat Toblerone every day. You could literally double the price and people would still buy it. Fools,” posted Nicholas Barker. Mondelex reduced the weight of a version of Toblerone sold to British discounter Poundland to 150g from 170g by spacing its triangular chocolate peaks out more widely. Another altered version, lightened to 360g from 400g, is sold in stores other than Poundland, a Toblerone spokeswoman said. Modelez said on 8 November that Toblerone bars would continue to be sold elsewhere without changes. “We always work hard to ensure value for money, but like many other companies, unfortunately we are experiencing higher costs for many ingredients,” the spokeswoman said.